...And what happened to the Kyle Farnsworth we all know and loathe?
Something is amiss here.
This isn't even the Yankees' much maligned mop-up man incapable of pitching more than an inning a night, whose balky back would act up without notice. (Because look at how fragile that Farnsworth was!)
"Farnsworth is taking PR steps to improve it (his
public reputation). He recently hired Steve
Fortunato, a marketing consultant who
has worked with Damon, Alex Rodriguez and Bernie
Williams among others" (Feinsand, 2008)
Any day now, Farnsworth will be spotted sunbathing in Central Park, passing out at the birth of one of his children, wandering Toronto with an exotic dancer, and wondering if people dislike him because he's good-looking, biracial, and because he plays for the most popular team.